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Market and Information System Development
Goal
To educate and inform smallholder cocoa producers about
the types of strategic market and information systems activities necessary
to enhance the sustainable production and marketing of tree crops.
Purpose
To develop with smallholder farmers' strategies and activities
that will:
- Help farmers to make economic decisions about product quality
- Demonstrate the importance of an allow participation in the development
of grades, standards and product certification
- Foster access to and use of market, environmental and technical information
- Allow farmers to learn how to develop and use tools to benefit from
sustainable production and marketing strategies.
Areas of Activity
- Market segment development
- Consensus building
- Information technology use
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